The Bopaq case study examines the journey of a Montreal-based startup that offers an innovative solution to the single-use packaging problem in the foodservice industry. Since its launch in 2020, Bopaq has grown revenue by providing restaurants with durable, reusable takeout containers that help them comply with evolving environmental regulations. Despite its promising growth and sustainability credentials, the company faces significant challenges—including funding constraints, profitability issues due to high operational costs, and inefficiencies in container tracking that result in a 10% loss per cycle (i.e., a 90% return rate). Market research conducted by Tala highlights strong consumer and restaurant demand for sustainable packaging, while competitor analysis reveals similar systems in Europe and North America. Preliminary value versus cost analysis (by Daniel) indicates that fixed costs (approximately 20 cents per container production cost) and variable sanitation and logistics costs (roughly another 20 cents per container) can be mitigated through technological improvements such as RFID. This study proposes a suite of strategic solutions—centralized operations, diversified partnerships, and technology upgrades—to enhance operational efficiency, improve profitability, and scale Bopaq’s sustainable impact across new markets.

This report offer a strategic solution to help Bopaq overcomes growth challenges and expand its reusable packaging system. By targeting the yoghurt industry through the deposit-return models and key partnerships, Bopaq can extend its impact while promoting sustainability. Additionally, monetizing environmental efforts via carbon and plastic credit sales will provide long-term financial stability. This positions Bopaq to lead transition to zero-waste packaging while supporting Canada’s circular economy goals.