Thammasat Undergraduate Business Challenge (TUBC) is an international business case competition bringing together undergraduate students from leading business schools around the world. The competition is annually hosted in Thailand by the undergraduate students of Thammasat University’s BBA international program. This year marks TUBC’s 26th year of continuing success in the global business arena, where it continues to build its recognition as a highly prestigious case competition. Each year, representatives from leading business schools are invited to join the competition. The case, which is written based on real issues regarding a specified business, will be given to the teams to analyze. The teams will then present their solutions to a panel of judges and a winner will be announced.