The UW Global Business Case Competition (UW GBCC) is a prominent international case competition, bringing together undergraduate students from within the United States and around the globe to compete in fast-paced and innovative business case studies. Starting in 1999 as the Global Business Challenge, UW GBCC turns 24 this year– cheers to that– and is one of the oldest of its kind. UW GBCC enables students to build meaningful, cross-cultural relationships, experience what the city of Seattle has to offer and most importantly, challenges them with the task of analyzing and developing a business recommendation for two real-world case studies. The competition concludes with each team presenting their case solutions to a panel of industry-leading judges, who are tasked with the difficult decision of selecting the UW GBCC champion