Beyond Plastic: A Scalable Solution to Bopaq’s Sustainability Challenge

Abstract Plastic waste is a growing crisis, with Canada generating over 3 million tons annually, yet only 9% is recycled. One of the main contributors to this statistic is the packaging industry, representing 46% of trash that ends up incinerated or in landfills. Bopaq is a company that fights against this problem, aims to revolutionize the food industry by providing reusable container solutions that help eliminate single-use plastics. However, they have encountered problems along the way, struggling with funding and additional value-chain shortcomings. This case study examines this company’s business model, market potential, and barriers to adoption. Consumer behavior, convenience, and hygiene concerns are key obstacles, yet data suggests that eco-conscious brands enjoy higher customer loyalty and financial benefits. The Bixi Project and Cup Program are two innovative initiatives that expand accessibility. Bopaq’s model can be both profitable and impactful, it just needs to be optimized. By leveraging technology, marketing, and government policies, this project explores how reusable packaging can reshape consumption habits, reduce plastic waste, and drive a circular economy. Sustainability can work, and it doesn't need to be hard.

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